by Cheryl-Anne Sturken | December 15, 2010

Over the past several months, Starwood quietly has been piloting a new selling strategy in the Atlanta market (where it has 15 properties) with very encouraging results. During the chain's 2010 Investor Day last Wednesday, executives disclosed Starwood's new Sales Force Optimization Initiative. In short, the company is eliminating many individual, on-property sales positions in favor of regional teams known as "metro market sales clusters," which will sell across all of the company's brands, according to the latest blog post by M&C's Hotel Insider, Cheryl-Anne Sturken. Read the full post here.