Swissôtel unveiled a tiered loyalty program last week, known as Swissôtel Circle. The Swiss chain's program consists of three tiers, with names taken from the Alpine language of Romansh: Inizia, Eleva and Zenit. Benefits of the first tier, Inizia, include personalized room preferences, priority waitlist status, and complimentary access to spa and sport facilities. The second tier, Eleva, includes perks such as executive-lounge access and free breakfast, while the highest tier, Zenit, lists free upgrades, exclusive event invitations and 48-hour guaranteed room availability among its benefits. Detailed information is available at swissotelcircle.com.