More than half (51 percent) of North American consumers will focus more on their wellness while traveling in the year ahead, according to a Westin Hotels & Resorts 2017 trends survey. Additionally, 83 percent of the 7,900 global consumers who participated in the survey said access to wellness programs that enable them to maintain healthy routines while traveling will be at least somewhat important when choosing a hotel in the next year. Among other findings:
• More than 1 in 4 respondents anticipate planning an adventure-focused trip in the next 12 months.
• Cycling will be a must-do for travelers in the next 12 months, with nearly 35 percent of respondents saying they plan to hop on a bike while on the road in 2017.
• 30 percent of respondents from the United States and Canada are planning to hike and/or climb while on vacation next year.
• Nearly 1 in 5 vacationers will surf while on vacation in the next 12 months.
• Nearly half of global respondents said they're planning to run while on vacation; among Millennial respondents from the U.S. and Canada, the number spikes to 70 percent.
• Nearly 60 percent of respondents expect they will incorporate self-discovery, defined as reconnecting with self/mindfulness.
Westin is meeting these growing needs through various active and wellness-focused programming, including its next-generation concierge program. With more than 200 "run concierges" already on the job at Westin properties around the world, the brand recently expanded that program to include tennis, surfing, hiking, golf and skiing concierges, who provide expert insights and experiences in their designated adventure category.