by Michael J. Shapiro | August 08, 2018
Hilton's first tri-branded property opened Tuesday in Chicago's South Loop, with direct access to McCormick Place and adjacent to Wintrust Arena. The hotel trifecta includes the 187-room Hampton Inn by Hilton Chicago McCormick Place, 184-room Hilton Garden Inn Chicago McCormick Place and 95-room Home2Suites by Hilton Chicago McCormick Place.
 
The project is unique not only in that it is Hilton's first three-brands-in-one hotel, but also that it is comprised of two select-service brands and one extended-stay flag, all connected to a major convention center. "This tri-brand hotel will serve as a convenient 'one-stop-shop' for convention-goers looking to rest and recharge or enjoy the local flavors of Chicago while remaining just steps from their convention events," explained Stephen Schwartz, founder and chairman of the hotel owner, First Hospitality Group. "It is also a great option for guests traveling with larger groups or extended families, as everyone can stay under one roof despite having varied preferences on room type and price point."
 
For Hilton's part, it's a significant step in the company's multibrand strategy. The hospitality giant has opened 85 multibrand properties and has even more in the pipeline.
 
"Hilton is passionate about delivering exceptional travel experiences and continually looking for opportunities to add value for our guests," said Bill Duncan, global head, all suites and focused service category, Hilton. "This milestone tri-brand property embodies that spirit. Bringing together these three category-leading brands and their signature, yet distinct, offerings under one roof provides travelers with a wealth of shared amenities."
 
Among those amenities are an exercise room, an indoor pool, a 24-hour business center and 10 meeting spaces that offer close to 7,000 square feet in total. Each of the brands provides its signature breakfast offering, in addition to a few shared F&B outlets that are also open to the public: the rooftop VU Skyward Bev & Eat, the street-level Fatpour Tapworks and a Starbucks.