Trump Hotels Eyes U.S. Expansion
Trump Hotels plans to increase its domestic footprint, according to CEO Eric Danziger, amidst the public controversy surrounding the ethical implications of President Donald J. Trump's new office and the hotel company that bears his name.
"There are 26 major metropolitan areas in the U.S., and we're in five," Danziger was quoted as saying in a Bloomberg report. "I don't see any reason that we couldn't be in all of them eventually." Danziger was speaking at the American Lodging Investment Summit in Los Angeles this week.
The hotel company currently has eight properties in the U.S.: two in New York City, and one each in Charlottesville, Va.; Chicago; Las Vegas; Miami; Waikiki, Hawaii; and Washington, D.C. Danziger spoke to Bloomberg about potential developments in Dallas, Denver, San Francisco and Seattle.
Internationally, Trump also has properties in Vancouver, B.C., and Toronto; Panama City, Panama; Doonbeg, Ireland; and Balmedie and Turnberry, in Scotland. In an interview with Hotel News Now, also at the ALIS, Danziger confirmed that the company currently would be focusing only on domestic development. Before the election, Danziger had said that China was a target for expansion.
Scion, the lifestyle brand recently introduced by the company, will debut this year as well, Danziger confirmed to Bloomberg, although the company isn't yet divulging the location of the first property in the chain. Deals in the Scion pipeline range from 72 to 800 rooms, according to both reports.
Danziger would also consider launching yet another new brand in a tier that could be easily franchised, according to Hotel News Now.