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by Michael J. Shapiro | July 28, 2010

The U.S. hotel industry posted 6.2 percent year-over-year gains for the second quarter in both occupancy and revenue per available room, according to Smith Travel Research. Occupancy rose to 60.7 percent for the quarter, and RevPAR increased to $59.44. Average daily rate remained virtually flat for the quarter, at $97.87. Demand fared well for the first half of the year overall, with occupancy up 4.4 percent year over year, and RevPAR showing a 2.3 percent gain. Average daily rate fell for the first half, however, by 2.0 percent. “ADR growth is slowly improving, primarily at the upper-end,” STR senior vice president Bobby Bowers said in a statement, “and we expect continued gradual improvement through the second half. We're forecasting full-year 2010 RevPAR growth of just over 5 percent, driven almost exclusively by occupancy gains.”