by Michael J. Shapiro | August 31, 2011

U.S. hotel room demand rose by 3.6 percent in July, according to Smith Travel Research, with more than 105 million room nights sold. That’s the largest number of room nights ever sold during a single month, according to STR, with July 2010 being the only other month that topped 100 million. Overall, the U.S. market posted a year-over-year occupancy increase of 2.9 percent for this July, a 3.9 percent increase in average daily rate and hike of 6.9 percent in revenue per available room. “While the demand story line continues to be very compelling,” said STR COO Brad Garner, “the broken record of stubborn rate growth is still spinning on the turntable.”