by Michael J. Shapiro | May 23, 2012

April average daily rate increased by a full 5 percent, year-over-year, for U.S. hotels, according to data just released by STR. Along with a 1.4 percent rise in occupancy, revenue per available room grew 6.4 percent for the month. The luxury segment led the way on all three counts, with a 6.5 percent average daily rate hike, 3.8 percent occupancy increase and 10.6 percent rise in RevPAR. The upper-upscale segment trailed luxury, with a 5.7 percent average daily rate increase, a 2 percent growth in occupancy and a 7.9 percent RevPAR rise. Three major markets recorded double-digit average daily rate hikes: New Orleans, up 11.6 percent, to $154; San Francisco/San Mateo, Calif., up 11.3 percent, to $152.44; and Chicago, up 10.1 percent, to $119.96. Chicago scored the biggest jump in RevPAR for the month, with a 16.8 percent increase over last year.