by Jessi Minneci | September 24, 2019

Virgin Hotels, a lifestyle brand by Virgin Group founder Richard Branson, has announced its latest project -- a Miami hotel expected to open in 2023. The 40-story property will feature 250 guest rooms, more than 15,000 square feet of meeting space, the brand's signature culinary experience called "Commons Club," a beer garden/live music venue, a spa, a three-story rooftop pool, a lounge, communal work and leisure space, and a rooftop conservatory. Developers are also planning a stackable car-elevator system for valet parking to maximize space and accessibility. Tapping into the brand's sustainability initiatives, the property will be designed to obtain LEED certification.

Virgin Hotels Miami will adopt the brandwide "no nickel and diming" policy, which includes value-priced minibars, free WiFi and zero resort, urban or amenity fees. 

Located in the Brickell neighborhood of Downtown Miami's Financial District, the new hotel will sit adjacent to Brickell City Centre, a $1.05 billion shopping and mixed-use project currently in development. The hotel is expected to break ground in 2020.

"I'm personally very passionate about this property, as it brings Virgin Hotels into a city that holds a great deal of significance for us. In addition to being my home, Miami is the headquarters of Virgin Hotels, so this is a milestone that has been a long time coming," said Virgin Hotels CEO Raul Leal. "Miami is one of our nation's premier vacation and nightlife destinations and a major cultural hub. Our team cannot wait to make our mark here by bringing the Virgin Hotels experience to this lively city."

Virgin Hotels Miami will be managed by Virgin Hotels and developed by New York-based Blue Jay Capital. Atlanta-based firm BLUR Workshop has been designated the architect. The property joins a growing Virgin Hotels roster that includes outposts in Chicago, San Francisco and Dallas. The brand has broken ground on four locations: New York, Nashville, New Orleans and Edinburgh, Scotland. Additional hotels have been announced in California's Palm Springs and Silicon Valley, and the brand has acquired the Hard Rock Hotel & Casino Las Vegas, which will be converted to a Virgin property in 2020.