by Michael J. Shapiro | March 07, 2017
Associated Luxury Hotels, the parent company of Associated Luxury Hotels International and the recently acquired Worldhotels, has named industry veteran Josh Lesnick to the newly created position of president and CEO. Lesnick will report to David Gabri, who now is chairman of the parent company.
 
Lesnick most recently was the executive vice president and chief marketing officer at Wyndham Hotel Group, where he was responsible for all aspects of revenue generation for the company's 18 brands, across more than 8,000 hotels in nearly 80 countries. Now the third CEO in ALHI history, Lesnick will oversee all business operations and subsidiaries of ALH. He will formally begin the job in April in the company's New York City office.
 
At Wyndham, Lesnick led the rollout of the chain's new loyalty program, among many other initiatives during his tenure. Before that he was president and CEO of Audience Rewards, an audience development and loyalty program for Broadway and the arts. His experience also includes leadership roles in similar areas with Starwood and Hyatt.
 
"Josh is the ideal person to lead us as we evolve to meet the growing needs of our distinguished member hotels, Alliance partners, and our valued customers and guests around the world," said Gabri. "He has a proven track record of creating winning cultures, driving meaningful innovation and having a tremendous passion for enhancing customer loyalty, as evidenced by the five highly successful customer-loyalty programs he has launched and managed."
 
Associated Luxury Hotels, a "soft brand" solution for independent hotels and resorts around the world, has a combined portfolio of about 600 member properties across the separately run ALHI and Worldhotels divisions. ALHI also has Global Luxury Alliance partnerships with 23 luxury cruise ships and more than 100 destination management companies.
 
"Incredible changes are going on in our industry with respect to soft branding, loyalty services and distribution, which are having a major impact on independent luxury hotels," said Lesnick. "To have the opportunity to work with the very talented and passionate teams of ALHI and Worldhotels, creating a new approach to these challenges, will allow us to better serve the needs of such unique and independent hotels, their owners and guests."
 
ALH has hired a number of major-brand executives to join its ranks in recent months. Last week, Mark Sergot, the former senior vice president of sales from Fairmont Hotels & Resorts, was named as chief sales officer. Tom Santora, who became chief commercial officer last year, was formerly the chief marketing officer and senior vice president of sales at Omni Hotels & Resorts.