by Lisa A. Grimaldi | October 23, 2013
Only about half (48 percent) of all incentive trips include a business meeting, according to an Incentive Research Foundation survey, "Striking the Balance: The Integration of Offsite Business Meetings and Incentive Group Travel." Other key findings of the survey of 223 incentive practitioners and 1,174 incentive participants: Among organizations that combine business meetings and incentive travel, only 10 percent do so to save money, reap tax benefits or address the criticism surrounding incentive group travel. By contrast, 42 percent do so in order to maximize their investment in meetings and travel rewards and/or to take advantage of having high performers in the same place as top executives. The study also finds that among organizations that don't combine business meetings and incentive travel, 42 percent have never tried it. Participants rate fun, destination and quality of the resort as the top three most important aspects of incentive travel. The opportunity to network with other high performers and with senior executives ranks only above "time away from the office" in terms of motivation for earning the reward. One-third of respondents say that adding a meeting to their trip would make the experience better for them and their organization, while 20 percent believe the combination would be bad for both the company and the reward earners. Read the full study at the Incentive Research Foundation.