by Lisa A. Grimaldi | February 09, 2015
The Incentive Research Foundation has launched Vision2020, a "blueprint for the future, ensuring that the IRF will continue to lead the global incentive and recognition industry with actionable research and education." According to Janet Traphagen, vice chair of the IRF board, "After conducting visionary sessions at our last Invitational, the Board of Trustees was able to design Vision2020. We believe focusing on the three pillars of this vision will allow us to continue to evolve to meet the needs of our increasingly sophisticated industry." The three pillars, as outlined by the IRF, are unification (to cultivate community and collaboration in the global incentive and recognition industry); universal resources (to amplify the use of IRF research and education in all business disciplines), and university alliances (to increase the incentive and recognition research both produced and used by academia and business). Other changes the association will implement include the launch of a new website this month, switching management of the IRF from in-house to Coulter Nonprofit Management in July, and, in 2016, accrediting all IRF education and launching additional events. Melissa Van Dyke, the IRF's president, will remain in her position.