by Lisa A. Grimaldi | October 05, 2011

 The Incentive Research Foundation has launched the Master Measurement Calculator Tool, a free online application that measures the impact and return on investment of incentive, reward and recognition programs. The tool enables incentive program planners to estimate ROI for a program by helping them think through all potential costs. "By simply plugging in available cost and expected outcome information, users can generate a straightforward e-mail report that forecasts their total costs, cost benefit ratio, ROI and data collection plan," said Melissa Van Dyke, president of the IRF. "Our hope is that managers will be able to devise incentive campaign goals and measurements for almost any type of job." The tool is available at