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by Lisa A. Grimaldi | October 24, 2012

According to a new Incentive Research Foundation study of one company's "channel" incentive travel program, 87 percent of participants (dealers, or "channels," who sell the sponsoring firm's products) considered the trip they earned a bonus for "a job well done." For the program in the IRF study, 2,000 dealers had the opportunity to earn within the incentive travel program each year, based on reaching goals for year-over-year sales growth and product mix. Approximately 20 percent of dealers earned the trip award. Among other findings of the survey: 85 percent agreed or strongly agreed that they "appreciate the manufacturer providing an incentive travel trip." The full study can downloaded here.