by Lisa A. Grimaldi | October 03, 2017
Incentive firm ITA Group has acquired Chadwick Martin Bailey, a data-driven market strategy firm. Among CMB's offerings are advanced analytics, consumer psychology and market strategy consulting, which give "ITA Group the ability to recommend targeted market research that addresses increasingly complex business needs," according to statement from the incentive company.
"Organizations are demanding to know the future," said Tom Mahoney, ITA Group chairman and CEO. "They want predictive analytics that allow them to capitalize on their existing assets and create new opportunities for growth. This acquisition will give our clients and prospective clients the data-driven insights that can further drive their business."
Added Jim Garrity, CEO of CMB: "An increasingly complex and data-driven world requires an innovative and strategic approach to helping companies and their people succeed. While ITA Group and CMB bring unique expertise and talents to this partnership, we are committed to the same goal: delivering best-in-class,S data-driven solutions to our clients."