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by Lisa A. Grimaldi | June 03, 2011

Incentive firm ITAGroup has purchased Woodberry Events, a San Francisco-based event management firm. In a statement released Thursday, ITAGroup said the measure was taken to expand its incentive, rewards, recognition, group travel and event management business in the Western United States. Woodbury Events will operate under the name Woodbury ITAGroup; Sarah Woodbury Trauner, its president and founder, has been named regional vice president for the northwest sales and event management team.