February 03, 2017

One of the bigger incentive and loyalty providers, Atlanta-based USMotivation, suddenly announced that it had gone out of business and terminated all employees today, multiple sources told Incentive, M&C's sister publication.

Details are still unclear about why this happened, or what it means for USMotivation customers.

USMotivation was founded in 1962, and was one of the larger mid-sized incentive houses, with customers spanning the Fortune 50 to Fortune 1000 in industries including automotive, healthcare and telecommunications.

As of 4 p.m. Eastern Time, there was no announcement on the company's website. We will update this story as more details become available.