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by Lisa A. Grimaldi | September 21, 2011

The Incentive Marketing Association has launched a new website — thepicnow.com — dedicated to performance improvement. The site, overseen by IMA’s Performance Improvement Council, was designed to serve as an exchange platform for incentive planners and suppliers. Among its other features are a blog, Perspectives, and a comprehensive events calendar. The site also offers a research section with white papers authored by PIC members.