October 28, 2016

The Incentive Research Foundation will release its 2017 Trends Study at Northstar Travel Group's Incentive Live event on Jan. 19, 2017, at the Aria Resort & Casino in Las Vegas. The study will present key trends that will affect organizations, their products and services, and the workforce in 2017. The IRF also will offer ways businesses can leverage these trends to gain a competitive edge in a rapidly changing business landscape. 

As 2016 comes to a close, the IRF is reviewing and analyzing trends in such key areas as: 

• The responsive, predictive and transparent nature of technology;
• The changing role of rewards and recognition;
• The changing and challenging regulatory environment; and
• Safety perceptions and disruptions.

"As technology advances and the world changes at breakneck speed, the IRF is tracking some radical changes to the industry," said Melissa Van Dyke, president of the research organization. "The IRF looks forward to releasing the 2017 Trends Study and presenting our findings at Incentive Live in January."

"We're thrilled to announce this partnership with the IRF and share the release of their 2017 study at our inaugural Incentive Live event," said Danielle Cirami-Gillis, vice president of events and trades hows for Northstar Meetings Group, M&C's parent company. "Our influential audience of elite incentive buyers and global incentive travel suppliers will greatly appreciate and benefit from the insights and actionable suggestions that will be presented, and we're looking forward to working with the IRF more closely on future initiatives."

Incentive Live welcomes elite incentive buyers in North America who are booking global incentive travel programs, hosted by Northstar Meetings Group and Incentive Magazine, in partnership with Aria Resort & Casino, AWG Destination Management and the Meetings Mean Business Coalition. The hosted-buyer event takes place Jan. 18-21, 2017, and features one-to-one appointments with the top incentive destinations, hotels and resorts, cruise lines, destination management companies, destination marketing organizations and tourism offices, along with educational presentations and experiential networking events.