by Lisa A. Grimaldi | January 22, 2015
Incentive industry veteran Donna Chrobak has been named executive director of the Incentive Marketing Association. Chrobak served most recently as vice president of QuintLoyalty and formerly was the owner and president of DCI Incentives. In her new role, Chrobak also will oversee the IMA’s eight strategic industry groups: the Incentive Gift Card Council, the Incentive Manufacturers and Representatives Alliance, the Performance Improvement Council, the Recognition Council, the Incentive Travel Council, IMA Europe, IMA Canada and the Global Incentive Council.