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by Lisa A. Grimaldi | October 20, 2010

The Motivation Professionals Association was launched last week at The Motivation Show 2010 in Chicago. MPA will serve two types of members: suppliers, including authors, trainers, speakers, manufacturers and agencies; and users, including motivation professionals who work in human resources, sales, operations and other areas that rely on people to improve performance. The group's founding president is Ira Ozer, CEO of Engagement Partners, a motivation and engagement firm; other backers include The Motivation Show and six additional motivation companies.