August 15, 2017
With the help of private investors, three senior incentive executives -- John Keman (left), former CFO of Excellence in Motivation (EIM); Bob Miller (center), former president and CEO of EIM; and Fred Sammet (right), former CIO at Aimia US -- have acquired the channel and employee-engagement business of Aimia, one of the country's largest incentive and loyalty firms. The new venture will be called One10X.

Aimia was formed after one of the country's first and largest incentive and loyalty firms, Carlson Marketing, was purchased in 2009 by Canadian firm Groupe Aeroplan. In 2012, a year after Carlson Marketing was renamed Aimia, the firm purchased EIM, a sizable competitor. 

Comprising Aimia's proprietary loyalty U.S. business and its Canada meetings and events group, the firm is the scaffolding for One10X, which plans to take a holistic approach to channel and employee-engagement by leveraging six core competencies in tandem, offering end-to-end meeting and event management; motivational programs for employees and channel partners; training and learning support; creative content for any media; data management and analytics; and business, communications and product-launch plans and associated tactics.

  "At One10x, we believe that one well-informed and inspired individual or team can produce results with a multiplier effect," said Miller, who will serve as president and CEO of One10X. "When we provide our clients with cohesive communications, training, incentives and events that align interests, they feel a greater sense of connection and engagement surges. When engagement improves, business results follow in tandem."