by Lisa A. Grimaldi | January 26, 2018
SITE has hired two firms - SoolNua Marketing and Dana Communications - to lead its global marketing efforts, and named Padraic Gilligan, managing partner at SoolNua, as chief marketing officer for both SITE and its research arm, the SITE Foundation.
SoolNua Marketing, owned by incentive industry veterans Gilligan and Patrick Delaney, provides strategy, marketing and training for destinations, hotels and venues. Previously Gilligan and Delaney were incentive-industry practitioners and created the Ovation Global DMC brand; both also served as global presidents for SITE. Dana Communications is a hospitality and travel lifestyle-marketing agency representing brands and destinations from around the globe; Lynn Kaniper is Dana's president.
SITE's newly appointed CEO Didier Scaillet said, "I am thrilled to have the opportunity to work with Pádraic as CMO for SITE and the SITE Foundation. The combined team of SoolNua Marketing and Dana Communications, with Pádraic at the helm, will offer expertise, experience, passion and creativity that are unparalleled. They clearly emerged as the top choices from a rigorous, comprehensive and transparent selection process."