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by Lisa A. Grimaldi | April 06, 2011

Site's 2011 Crystal Awards, which recognize top motivational events and incentive programs, will recognize several new areas of excellence. The new categories are:
 • Most Effective Incentive Marketing/Promotion Campaign
 • Most Effective Team Effort in Producing an Incentive Program or Events
 • Best Destination-Based Experiential Incentive Travel Program
 • Best in Class by Global Region: Middle East & Africa, Asia Pacific, Europe, North America and Latin America & Caribbean
 • Most Outstanding Single Motivational Event Within an Incentive Program
 • Most Impactful Effort Toward Corporate Social Responsibility
 • Most Environmentally Sustainable Program
Also new this year will be the Pinnacle Award, for which the best of the best will be chosen form all of the honorees. The awards will be presented at the Site International Conference, which will take place Oct. 13-15 at the Bellagio in Las Vegas.