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by Lisa A. Grimaldi | October 10, 2012

Site has launched a new certification for motivational events and incentive travel professionals, the Certified Incentive Specialist. The CIS measures a practitioners' knowledge of the fundamentals of incentive travel programs. The two-day, 12-hour program is being provided in partnership with Avanti Business Solutions. CIS sessions currently are being scheduled in multiple countries; details are available at Site Certified Incentive Specialist. Next year, Site will launch an updated version of its current certification, the Certified Incentive Travel Executive, or CITE. The update aims to better address the business acumen, problem-solving skills and expertise required of today's industry professionals.