by Lisa A. Grimaldi | November 17, 2014
The 2014 Site Foundation Annual Analysis and Forecast for the Motivational Events Industry, known as the Site Index, revealed that 52 percent of participants polled expect the use of incentive travel will increase or will substantially increase in the next six months, while 80 percent are similarly optimistic about the following six to 12 months. The survey is based on 119 respondents whose firms use incentive travel. Among other findings: Fifty-six percent of the respondents feel that procurement's expertise regarding incentive travel is increasing, compared with 48 percent in the 2013 survey, and 86 percent of respondents said smartphone/mobile technology is important or very important in program operations. Details of the study are available here.