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by Lisa A. Grimaldi | August 17, 2011

 A new white paper, Incentive Travel Recovering From Belly-Flop, published by the Incentive Travel Council of the Incentive Marketing Association, looks at how U.S. firms are reinstating incentive programs two years after the AIG Effect decimated the industry. "It's unfortunate that those organizations that abandoned these investments had to learn the hard way that the people involved and participating in their overall mission are living, breathing assets who want, need and deserve to be motivated, recognized and rewarded," said Carol Wain, president of the ITC. The whitepaper also examines how two firms retained their incentive travel programs in difficult economic times and realized effective and measurable results. Read the full paper here.