share
by Sarah J.F. Braley | August 22, 2016

A new organization focused on serving the lesbian, gay, bisexual and transgender community launched this week. The LGBT Meeting Planners Association aims to create a marketplace for LGBT planners and all of their industry contacts to interact and build business for the LGBT community. The organization is both for planners who are LGBT and those who plan events for people who are LGBT.

"Major LGBT groups have meeting planners, most of whom are LGBT, but a few are not," said David Jeffreys of Philadelphia's Altus Agency, who founded the new group. "These meetings and events are totally underserved in knowledge and resources. I have been doing meeting planner FAMS for the last 18 months, and I see a fragmented market searching for help, ideas and like-minded thinking."

While several subgroups of other organizations like Meetings Professionals International and the Professional Convention Management Association serve this market, the LGBTMPA hopes to marry those efforts in the meetings world.

An inaugural Mid-Atlantic conference is being planned for fall 2017 in Atlantic City with interactive seminars about LGBT meeting best practices, market opportunities, research and trends. In addition, marketing strategies and tactics will be discussed, along with revenue generation tips, industry innovator panels and more.

The group's website currently is being populated; a directory of resources will come online later this year, along with a library of videos. 

More information on the group can be found here.