Attendance at Expo! Expo! Grew by 15 Percent
The International Association of Exhibitions and Events reported a 15 percent year-over-year growth in attendance for its annual meeting, Expo! Expo!, held in Los Angeles last December. Overall attendance increased from 1,934 to 2,225, while first-time participants rose by 52 percent, to 528. Nonexhibiting attendance hit 1,400, a boost of 15 percent, and the total number of high-level executives (holding titles such as owner, president, CEO and senior executive) increased by 11 percent, to 302.