by Michael J. Shapiro | August 01, 2019
The Professional Convention Management Association made some executive leadership moves today, notably naming industry vet Bruce MacMillan the organization's new chief marketing officer. MacMillan, a former CEO of industry organization Meeting Professionals International, is currently CEO of Visit DFW, a consumer content-marketing venture for tourism clients in the Dallas/Fort Worth area. Bruce replaces Joycelyn Winnecke, who left PCMA in May of this year. He will begin his new post on Sept. 2.

As CMO, MacMillan will be responsible for PCMA's global brand development as well as marketing strategies. As such, he'll head up the association's marketing, events, print and digital teams.

MacMillan served as CEO of MPI from 2006 until mid-2012. He has also been CEO of Tourism Toronto, and he developed and led Vancouver's successful bid for the 2010 Olympic Winter Games.

PCMA has also appointed Michelle Crowley as its first chief growth and innovation officer, effective immediately. Crowley, who's been with the organization for a decade, was previously the vice president of global growth and business transformation. The promotion means she will oversee education and product development in addition to her current responsibilities of regional and revenue development.

"This additional talent to an already high-performing leadership team perfectly positions PCMA to continue its global growth and elevate the value we bring to our members and audience," said Sherrif Karamat, PCMA's president and CEO. "Bruce's accomplishments and leadership skills, along with Michelle's knowledge and successful track record, will enhance our capability to use business events as the platform for global economic and social transformation."