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by Michael J. Shapiro | January 11, 2012

 The marketing agency bxb Online, which implements hybrid event strategies, is collaborating with several industry associations on a global online platform for virtual event content. Tony Lorenz, bxb's founder, made the announcement Tuesday morning at the Professional Convention Management Association's Convening Leaders meeting, alongside top brass from PCMA, the American Society of Association Executives and the Virtual Edge Institute. The International Association of Events & Exhibitions also is participating. The Network, as the platform currently is called, will aggregate on-demand and live-streaming content from around the industry onto one online destination. Most of the content will come from face-to-face events, and it will be organized at the Network among specific industry channels, allowing people to find relevant content they may not otherwise have seen, or had access to, through one association website. Lorenz expects the Network to launch in the fall this year, after collecting an initial round of industry content from online and hybrid events. After receiving extensive feedback and collaborative insight from ASAE, IAEE, PCMA and VEI, bxb now is putting out an open call to the industry for strategic input into the initiative. The organizations will have the final say over which content is contributed to the Network, Lorenz specified, and the platform will be completely open, regardless of technology supplier or agency used for the event. Discussions are ongoing with Meeting Professionals International, which has expressed interest, as well, added Lorenz, who also announced that bxb Online would be supporting the industry in the form of a $100,000 pledge to a scholarship program for VEI's Digital Event Specialist certification.