by Lisa A. Grimaldi | June 09, 2017
Destination Marketing Association International has formed a partnership with George Washington University to offer a new Professional in Destination Management program. The program is geared for entry- to mid-level professionals with the knowledge critical to successful destination management and marketing.
 
The comprehensive educational program includes seven core courses; three will be conducted in a classroom setting, and four will be available online. The core content areas include the fundamentals of destination organizations; destination development and management; governance and finance; destination organization operations; membership and communications; marketing and research; and sales and group services. Upon successful completion of the required seven courses, participants will receive a Professional in Destination Management certificate from GWU's School of Business and DMAI.
 
"The new PDM program is the result of the association's 2017 business plan released earlier this year," said Don Welsh, DMAI's president and CEO. "It aligns with the four key pillars of our new brand -- community, advocacy, research and education. We will continue to deliver important and impactful offerings, including research, networking opportunities, and professional and organizational development, all with the intent to keep entry-level and even C-level leaders ahead of the industry curve." 
 
The first course will be offered Tuesday, July 11, during DMAI's Annual Convention, which takes place July 11-14 in Montreal. Details on the program can be found here.