by Sarah J.F. Braley | December 17, 2014
The first-ever North American Meetings Industry Day will take place April 16, 2015, bringing together meeting professionals and showcasing the value of the work they do. Meetings industry organizations and chapters from the United States, Canada and Mexico are the hosts and will hold events to celebrate the day. NAMID has been inspired by Canadian National Meetings Industry Day, created 20 years ago by the Canadian Chapters of Meeting Professionals International. Meetings Mean Business, the industrywide communications and advocacy campaign, will spearhead activities taking place in the United States. The Convention Industry Council is collaborating with Meetings Mean Business to facilitate and support CIC members, chapters and other coalition members and stakeholders in implementing NAMID strategies and activities.

"The impact and reach of CIC's 33 national and international associations has the unique ability to push this important initiative through the federation members' chapters and build a grassroots network of advocates for the Meetings Mean Business campaign," said David DuBois, CMP, CAE, FASAE, CTA, president and CEO of the International Association of Exhibitions and Events, and 2015 chairman of the Convention Industry Council. "Both CIC and IAEE are members of the Meetings Mean Business coalition, and in my dual leadership role, I will utilize the power of both organizations to help launch the first North American Meetings Industry Day."

A toolkit will be distributed to meetings industry organizations, chapters, participants and event leaders, including suggested activities, sample materials, campaign collateral and other advocacy information. Organizations can register for NAMID here. Additional information about events happening across the U.S., Canada and Mexico will be available soon.