by Sarah J.F. Braley | December 18, 2013
The Global Business Travel Association and Meeting Professionals International together have redesigned the Certificate in Meeting Management program, launching the new CMM Designation Program. The revised designation, which is for meeting and travel professionals, features an intensive business management study program led by several business-school professors. GBTA and MPI designed the new program to help meeting and travel professionals strengthen their business acumen and advance their careers. Participants will learn about risk mitigation, business analytics, compliance, strategic negotiation and more. "Over the past year, MPI has been transforming in order to better serve our members, and part of this transformation involved taking the Certificate in Meeting Management program to the next level," Paul Van Deventer, president and CEO of MPI, said in a statement. "CMM has been a revered designation within the meeting and event industry for some time, and we believe the value CMM has established will translate well within the travel industry and as a standalone trademark." Earning the new designation takes three parts: Phase one requires three-and-a-half days of rigorous on-site business education sessions administered by university professors, as well as participation in two self-led webcasts. For phase two, participants must attend a one-day boot camp featuring either meeting- or travel-focused sessions taught by experts. The boot camps will initially be offered annually during both GBTA and MPI conventions. The third phase involves the development of an independent work-based project. While continuing-education credits are not required to maintain the designation, existing and new CMM holders will be encouraged to attend CMM conclaves hosted by both GBTA and MPI annually starting in 2014. All current CMM designations will continue to be supported by MPI and now by GBTA, as well. Full details and the schedule of offerings will be published by the associations in January. For more information, visit