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by Michael J. Shapiro | August 05, 2016
The International Association of Exhibitions and Events and the U.S. Department of Commerce International Trade Administration signed a strategic partnership agreement to bolster the exhibitions and events industry nationally and abroad. The partnership is intended to increase U.S. exports via participation in trade shows, trade missions and trade fairs. 

"IAEE has been making incredible strides in its international growth this year," noted IAEE president and CEO David DuBois, CMP, CAE, FASAE, CTA. "This partnership will continue to develop the significant influence that exhibitions and events have on the global business market, as well as provide IAEE members with valuable information."

IAEE members will benefit from the partnership because a primary motive of the International Trade Administration is to strengthen the competitiveness of U.S. industry in the global marketplace. By teaming up, the parties hope to achieve several goals: to create awareness of the economic benefits of trade; educate the public about trade activities that create jobs and growth; increase awareness about ITA and other government resources, and encourage both U.S. businesses that want to export and foreign companies that want to invest to work with the ITA to facilitate the process.

"ITA has a long history of promoting exports through trade shows, both internationally and here in the U.S., through our International Buyer and Trade Fair Certification programs," said Marcus Jadotte, assistant secretary of commerce for industry and analysis. "Our partnership with IAEE will enhance our efforts to provide U.S. companies with the best information about export opportunities and will also improve access to tools to export even more successfully."

As a result of the agreement, IAEE is joining ITA's network of strategic partners, a collection of organizations interested in collaborating in order to improve or facilitate the export and international trade process. Specifically, according to the agreement, IAEE and ITA will cross-promote selected trade missions and trade shows, develop metrics to track the sales and successes of trade shows, develop training for ITA's teams, and together develop and promote ITA's "Top Markets" reports and other relevant ITA publications relevant to IAEE members.