by Lisa A. Grimaldi | November 05, 2014
The International Congress and Convention Association has launched an improved version of its Big Data Search tool, which was developed earlier this year to help its members gain a competitive edge in bidding for association meetings. The original tool uses the databases of Google Scholar and Microsoft Academic Search to identify leading academic contacts according to location, meeting subject or ICCA listing; the new version identifies the relative academic strength of local universities in a particular field, enabling users to identify new scientific, technological or health-care fields where they have an academic advantage; or to compare their academic strength with that of direct rivals in any competitive bid. The announcement was made Tuesday during ICCA's Annual Congress, taking place in Antalya, Turkey, Nov. 1-5. The free tool, developed by Human Equation, is available to ICCA members on the organization's website,