by Lisa A. Grimaldi | June 26, 2013
The organizers of IMEX America have announced program details for Association Focus, its pre-show "conference within a conference" that will take place Oct. 14 at the Las Vegas Sands. The free educational event is organized in partnership with ASAE: The Center for Association Leadership, PCMA and ICCA. Attendees can choose between three tracked sessions. The executive track, "Culture Change: Channeling Your Resources for Greater ROI," will be led by Janice R. Lachance, CEO of the Special Libraries Association, and Susan Robertson, executive vice president of ASAE and president of the ASAE Foundation. The global track, organized by ICCA, will feature two roundtable sessions, "International Meetings Are From Mars, Domestic Meetings Are From Venus," and "Going Global: Dangers, Risks, Problems, Challenges and Other Worries That Keep You Up at Night." In the meeting track, Katie Callahan-Giobbi of Minding Your Business will give attendees "3 Key Steps to Personalize Your Attendees Experience, Powered by PCMA." Details for the entire Association Focus program are here. IMEX America itself takes place Oct. 15-17 at the Sands Expo.