ISES Study: Members Spent $22 Billion in 2014 on Special Events
According to a study conducted by the International Special Events Society, the amount spent on events this year by its 5,000 members was $22 billion. That amount includes $1.8 billion was spent on destinations and venues, $1.7 billion on hotels, $2.3 billion on food and beverage, $1.8 billion on furniture and event rentals, $2.4 billion on A/V and production, $1.6 billion on event insurance and $1.3 billion on air travel. In terms of overall global spend, the United States and Canada are the biggest markets, laying out $15.7 billion, with the United Kingdom and Europe spending $4.1 billion; Australasia, $1.1 billion; and the Middle East, $700 million. The survey of 5,000 members was conducted by email this past July. In other news, ISES has launched a global partner program to create commercial partnerships with a select number of organizations interested in targeting the global event industry. The program gives its partners access to the association’s members, its database of 25,000 direct buyers, social media platforms, exclusive events and promotional campaigns. The first commercial partnership will be announced by ISES next week.