by Sarah J.F. Braley | May 12, 2015
Meeting Professionals International's Meetings Outlook, 2015 Spring Edition, shows 74 percent of meeting professionals expect overall business conditions to improve in the near future. Other findings from the quarterly research reveal location-based functions, such as seamless check-in and facilitating attendee networking, are the top components that respondents plan to add to their apps in the next year. Currently, the top app functions are surveys (cited by 29 percent), speaker profiles (27 percent), session descriptions (26 percent) and expo floor maps (25 percent). More respondents (60 percent) expect live attendance to increase than those who expect virtual attendance to grow (56 percent). Download the full report here.