by Lisa A. Grimaldi | June 26, 2018
The Meetings Mean Business Coalition plans to reinforce the value of face-to-face meetings during the 2018 midterm election cycle by continuing to highlight the various ways that the candidates themselves rely on face-to-face meetings to inform, persuade and recruit supporters and constituents.
"As in 2016, we will use the Worth Meeting About campaign to remind government leaders that they, too, leverage the power of face-to-face interactions to do their jobs effectively," said Paul Van Deventer, president and CEO of Meeting Professionals International and current MMBC co-chair. "Our goal is to reach those who influence our industry and create policies that allow us to contribute in positive ways to businesses and the economy."
 
"As all eyes turn toward the elections, we are calling on industry professionals and supporters from the broader business community to lend their voices to the Worth Meeting About campaign by visiting [the website]," said Julie Coker Graham, president and CEO of the Philadelphia Convention & Visitors Bureau and MMBC co-chair. "Advocates will find new MMBC resources, including five advocacy actions requiring 30 seconds or less. Together, we will send the message that face-to-face has been at the crux of America's elections since the nation's founding. Although technology has shaped how candidates campaign for elected office, the value of face-to-face cannot be underestimated when it comes to the people and issues that will shape our country's future."
 
According to a recent report by Oxford Economics, the meetings industry supports 5.9 million jobs and contributes hundreds of billions of dollars to the nation's economy. Meetings contributed $446 billion in U.S. GDP in 2016, generating $104 billion in federal, state and local taxes and saving approximately $879 per U.S. household.