by Sarah J.F. Braley | March 31, 2016

Furthering its efforts to show how and why meetings matter across all professions, the Meetings Mean Business Coalition has launched a new business-leader video series. The inaugural three minute-long stories profile a trade association, a not-for-profit organization and a corporation. 

"Those in the meetings industry understand the power of face-to-face. It's exciting to bring in outside voices to help spread our message," said Michael Dominguez, senior vice president and chief sales officer at MGM Resorts International and co-chair of MMBC, whose goal is to provide the resources, tools and information to show the real impact the industry has on businesses, economies and communities. "This video series illustrates the return on investment of bringing people together in person, and provides examples of how meetings foster personal relationships, drive positive outcomes and support strong communities."

The video series will showcase personal examples of how meetings have made a difference in executives' lives and for their companies, including:

Mike Gallagher, CEO of the Entertainment Software Association, discussing how trade shows like the E3 showcase new products and generate industry sales;
Cynthia Fenneman, president and CEO of American Public Television, reflecting on how the trust and personal relationships developed at conferences result in positive business outcomes; and
James Curleigh, president of Levi's Brand, showing how meetings help create the momentum and engagement for organizations to succeed.

MMBC will continue to debut new videos throughout the year to highlight how meetings build trust, foster engagement and generate new business. To find future postings, click here.