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by Lisa A. Grimaldi | May 30, 2012

A survey of international meeting professionals reveals the top 10 challenges the industry will face over the next decade. The study of 877 professionals from 68 countries across six continents was conducted by Fast Future and was released last week at the IMEX-Frankfurt trade show in Germany. The challenges identified: creating a distinctive industry persona, separate from tourism; establishing universal economic impact models; proving relevance and value; thinking and acting strategically; nurturing agility and flexibility; personalizing and deepening the learning experience, and capturing learner outcomes; experimenting with business models and revenue streams; adopting value-chain thinking; acquiring, retaining and developing talent, and embracing diversity; and developing tomorrow's leaders and managers.