by Michael J. Shapiro | April 24, 2013

The Professional Convention Management Association announced the launch yesterday of the inaugural PCMA Global Medical Meetings Summit, slated for July 17-20, 2013, at the ExCeL London convention center. The invitation-only event is expected to draw senior medical meeting professionals and medical-association CEOs from North America, Europe, Asia and South America. "PCMA was founded as a medical meetings organization," said PCMA president and CEO Deborah Sexton. "While our membership has greatly diversified since our first annual meeting in 1956, we have continued throughout the years to provide robust education and resources to the medical meetings sub-specialty." The summit's aim is to bring together leaders who will help to define the future of medical meetings. Facilitated discussions will include the topics of revenue streams, sponsorship and future funding, the effects of governmental regulations, CMEs, and the strategic role medical meeting executives can play within their respective organizations. PCMA already has extended invitations to the event.