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by Michael J. Shapiro | October 22, 2012

Members of Hilton's HHonors loyalty program now can apply HHonors points to their Professional Convention Management Association membership dues, for either new registrations or renewals. The perk is available through the HHonors Global Shopping Mall (hhonors.com/shopping), for Professional or Supplier memberships. The association has had a similar agreement in place since June 2009 with Starwood Hotels & Resorts; Starpoints can be used to pay for membership dues, registration fees, PCMA's CMP Online Prep Course, webcasts, Online Learning Center access and other benefits. Visit PCMA [http://www2.pcma.org/membership/member-discounts] for additional information.