The Professional Convention Management Association has unveiled more details about the first Global Corporate Summit, to take place July 22-26 at the Scottish Exhibition + Conference Centre in Glasgow, Scotland. Thirty corporations will be represented by 35-38 global planners, said PCMA COO Sherrif Karamat, speaking Wednesday from the IMEX exhibition in Frankfurt, Germany. "Everyone attending must plan global meetings," noted Karamat. "Some corporations have asked if they can send more than one planner, but none will send more than one planner from the same region." The number of planners based in North America has been capped at 15, said Karamat, who added that planners also will come from Brazil, Argentina, China, India, Australia and across Europe. Among the participating companies are IBM, Nike, McDonald's, Cisco, Oracle and True Value.
On the agenda will be three primary areas of discussion, based on input from participating companies: strategic meetings management programs, with an emphasis on how implementation differs among geographic regions; outsourcing, and when management of resources is commonly handled by third parties; and technology, specifically mobile technology and social media, and how they are best used to build engagement and attendance.
"The big win will be the resources produced by the participants," noted Karamat. "We'll be putting them to work. This is meant to benefit the larger corporate community." Karamat expects to see educational materials, white papers and session content for future PCMA meetings to result from the summit.