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by Sarah J.F. Braley | October 21, 2011

U.S. Travel, the advocacy organization for the travel industry, has strengthened its staff with a number of organizational moves. Geoff Freeman has been promoted to executive vice president and COO, and D.C. veteran Blain Rethmeier will join the association as the new senior vice president of public affairs. Rethmeier, who comes on board Nov. 7, will oversee U.S. Travel's government affairs, communications, grassroots and research activities to help promote the interests of the travel industry. Also, Rebecca Shafer has been promoted to director of executive operations.