The Convention Industry Council, Social Tables and the Meetings Mean Business Coalition have announced Fuse 2016
, an educational roadshow that will bring planners and properties together to facilitate a discussion about how they can work together to make meetings better, long before the first attendee arrives.
"The definition of the word fuse
is 'to join or blend to form a single entity,' which is what collaboration in the hospitality industry yields: a joint partnership by planners and properties that achieve shared business objectives," said Karen Kotowski, CEO of the CIC.
"The two common themes in industry education right now are attendee experiences, and what occurs during events or meetings," said Dan Berger, CEO of Social Tables, a platform designed to bring planners and properties together. "There's no discussion about how properties and planners can support each other in the planning process; how do they achieve business objectives together? Fuse will provide a foundation for how this process can be improved."
The five-city roadshow, sponsored by Loews Hotels, PSAV and American Furniture Rentals, will kick off Feb. 17 at the Loews Madison Hotel in Washington, D.C. Other dates and destinations are: the Loews Hollywood Hotel, Los Angeles, March 9; the Loews Portofino Bay Hotel, Orlando, April 14; a location to be announced in Dallas, May 10; and the Loews Chicago O'Hare, July 27. Each stop will feature a "Road to CMP Breakfast Club" for those interested in the certification, followed by a breakout schedule and a debate-style keynote. All sessions will be CEU-eligible for the CMP program, including breakouts on delivering world-class business cases for meetings, research-backed insight on achieving effective site inspections, creating an appealing and functional learning environment, and how to overcome connectivity barriers.
"Our industry is all about creating personal connections, driving positive business results and building strong communities. Fuse will do just that within the meetings industry by bringing planners and property owners together face-to-face to foster personal connections that yield positive business objectives and build a stronger hospitality community," said Nan Marchand Beauvois, manager of the Meetings Mean Business Coalition Coalition.
The events, which cost $119, are open to all planners and property professionals; those with the CMP credential receive a $20 discount.