by Lisa A. Grimaldi | January 07, 2016

George Aguel, president and CEO of Visit Orlando, has been named the recipient of the Albert E. Koehl Award for Lifetime Achievement in Hospitality Marketing for 2015. Aguel will be honored at the Hospitality Sales and Marketing Association International's Adrian Awards Dinner Reception and Gala on Feb. 16 at the New York Marriott Marquis. The award, named in honor of Albert E. Koehl, a pioneer in hotel advertising, recognizes individuals who have spent a major portion of their careers in the hospitality and travel profession and have contributed to the betterment of the industry in a significant and lasting way.

"George is a key player in the hospitality and travel community, and is making innovative strides while representing the most visited destination in the country," said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. "We couldn't be more excited to present George with this year's Albert E. Koehl Award."

Prior to Visit Orlando, Aguel served as senior vice president of global corporate alliances and operating participants at the Walt Disney Co., where he led worldwide management for strategic corporate partnership agreements across all business units of the company. Throughout his 23 years with Disney, Aguel also served as senior vice president of worldwide sales and services for Walt Disney Parks and Resorts. Prior to that, Aguel was the senior sales and marketing officer for Gaylord/Opryland in Nashville.