by Sarah J.F. Braley | October 23, 2017
The American Society of Association Executives' ASAE Foundation has launched a new research project called "Association Content Strategies for a Changing World," underwritten by a grant from the Angerosa Research Foundation and Stratton Media Strategies. The new study will delve into how association leaders are handling the constantly shifting landscape of content development and management landscape. Examining content creation and dissemination, the project aims to outline the positive impacts of various strategic approaches, as well as the challenges organizations are facing.
"Thanks to Angerosa Research Foundation and Stratton Media Strategies, the ASAE Foundation will conduct a robust research project that will help educate leaders in our community on why it's critical to strategically disseminate content to their audiences," said Susan Robertson, CAE, executive of vice president of ASAE and president of the ASAE Foundation. "We will outline best practices and provide direction on how to align them with your organization's business goals." 
 
For the project's collaborative research team, the ASAE Foundation is partnering with Carrie Hane of Tanzen, content-creation consultants; Dina Lewis, CAE, of Distilled Logic, which helps associations and nonprofits with their website and content strategies; and Hilary Marsh of Content Company, another third-party content-strategy firm. The team will use broad surveys as well as in-depth interviews with associations of all varieties, sizes and scope to gather best practices and case studies. 
 
"Developing and effectively managing content is critical to an organization's success. While associations are rich in content, they don't always have the tools or strategies to harness that resource across the full organization to maximize staff resources and meet member needs," says Debra Stratton, president of Stratton Media Strategies, one of the project's sponsors. "This groundbreaking study will provide essential data to guide associations in developing an integrated approach to creating and disseminating content. I'm so pleased that our foundation and company could underwrite this much-needed effort."
 
The final report, tools, and resources will be available in fall 2018.