by Michael C. Lowe | September 01, 2010

Reed Travel Exhibitions presented its Fourth China and Asia Meetings Industry Report 2010 in Beijing at the China Incentives, Business Travel & Meetings Exhibition today, with predictions showing a bright future for the country's meetings industry. The research queried 396 buyers, 67 percent of whom were based in China, and 223 suppliers, 78 percent of whom were based in China. The results show events held in China per buyer were up from 3.7 to 5.6 from 2009 to 2010, with the worldwide average up to 4.8 meetings from 4. Looking to next year, 64 percent of those surveyed were considering placing events in mainland China in the next 12 months, compared with 55 percent for the rest of Asia and 52 percent in the rest of the world. On the supplier side, 65 percent said China has the greatest potential for growth worldwide, with 51 percent looking to the Yangtze River Delta to become a major destination in the future. Both buyers and suppliers are optimistic about the future of meetings as a whole, with 74 percent of buyers and 75 percent of suppliers agreeing the volume of organized events will increase in the next year.